How to Sell Your Event Tickets on Instagram and Facebook


Want access to the “130 million people [who] are tapping on an Instagram shopping post every month”? You can use Instagram and Facebook as a marketing tool and to increase ticket sales in a seamless buying experience.

Selling your event tickets on Instagram and Facebook is going to help you reach a wider audience and help you sell even more tickets to your event. These social platforms make it so easy for people to share your event with friends – word of mouth is still the best marketing tool, after all!

Let’s start by looking at selling tickets using Instagram. Here are some things you’ll need:

  1. Basic Shopify plan or higher

  2.  Published Facebook channel

  3.  Instagram business profile

  4.  Ensure that the ticket is selected as ‘Physical product’. You can find this option under the Shipping page.

  5.  Make sure you have the latest version of Instagram

  6.  Confirm that Instagram and Shopify shopping is supported in your country.

Here’s a great video walkthrough with step-by-step directions on how to sell your event tickets on Instagram:

Shopify also has an official Instagram shopping help page that you can refer to for further information. Here’s another great post to learn about Instagram Shopping from Hootsuite.


Things you’ll need to sell your event tickets on Facebook:

  1. Login To Shopify & Facebook

  2. Add Facebook Sales Channel

  3. Connect Your Facebook Account

  4. Connect Your Facebook Business Manager

  5. Connect Your Facebook Page

  6. Setup Your Facebook Shop

Please ensure that the ticket product has a shipping address. Learn more about product requirements as per the official Shopify knowledgebase.

Here’s a step-by-step guide to setting up your Facebook channel for Shopify:

If you’re looking for more information about setting up your Facebook Channel, check out the official Shopify support page.

Ticketing Merchandise Upsells

Once you have your tickets set up to sell on Facebook and Instagram, you can also take advantage of these platforms to upsell with event merchandise, digital products, or any other accompanying products that are associated with your event.

Make sure to add products that are relevant to your target audience and will complement the experience of attending your event.

For example, if you’re selling tickets to a concert, you could upsell with t-shirts, posters, or other band merchandise. If you’re selling tickets to a cooking class, you could upsell with aprons, cookbooks, or other kitchen supplies. The possibilities are endless!

Here are some tips for using Instagram Shopping to sell merchandise:

  • Add a ‘Shop Now’ button to your Instagram profile

  • Make sure your product photos are high quality and visually appealing

  • Use hashtags and relevant keywords in your product descriptions

  • Run promotions and offer discounts on specific products to encourage more buying

  • Use Instagram Stories to showcase your products in creative ways

And that’s it! You now know how to sell tickets on Instagram, Facebook, and your own website. So what are you waiting for? Start promoting those events and selling those tickets!

For more help with this, check out:

Shopify Store: Sell Merchandise & Tickets for Events

If you’re looking to sell digital products for your event, like artwork or video/concert replays, try our Digital Product Shopify App.

How To Set Up Your Shopify Store

If you’re new to Shopify and looking for additional information on how to get your Shopify store up and running, check out this great How-To video from the Shopify team:

Here at Evey, we want to make your ticket sale process as smooth and successful as possible.

Want to also set up event ticketing on Shopify with Event Events?

Now that we’ve gone over how to sell your event tickets using Instagram and Facebook, let’s take a look at how to set up Shopify event ticketing.

Shopify is perfect for selling event tickets. The platform is user-friendly and reliable, and you own the data that you need

To get started, you’ll need to install the Event Events app. This app integrates seamlessly with your existing Shopify store.

Once you have the app installed, setting up your event ticketing is a breeze. Just follow these simple steps:

  1. Start by creating a new event by clicking Create Event

  2. Choose your event date, time, and location

  3. Select the number of tickets you want to sell

  4. Enter your ticket price

  5. Add a ticket description

  6. Upload a ticket image

  7. Choose your payment method

That’s it! You’re now ready to start selling tickets to your event.

Event Events makes it easy to sell tickets and manage your events. Plus, their customer support is top-notch in case you need any help along the way.

As always, contact us to learn more about how we can help!

If you’re selling specific types of tickets, we’d absolutely recommend you check these articles out:

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