After pricing scandals, a data breach, and an ongoing government investigation, event platform Ticketmaster doesn’t exactly have a glowing reputation. Event organizers and concertgoers are on the lookout for alternatives. Is white-label ticketing the solution your business has been waiting for? This guide helps you compare top alternatives.
The Advantages of White-Label Ticketing
Taking a white-label approach to ticketing means that your company puts its own branding on event tickets. Whether you own a playhouse, theater, or arena, your facility can learn how to sell tickets online for all local events. Here are a few of the benefits:
- Better customer experiences: Your business can offer much better service to customers than companies like Ticketmaster or Eventbrite.
- Stronger brand identity: Both venues and event planners build a better reputation when their names appear front and center on every ticket.
- Extra revenue: If you partner with a platform that charges low per-ticket fees, you can charge a processing fee on your own and boost your profits with white-label ticket sales.
- Lower processing fees: Organizations like StubHub can charge 30% or more of a ticket’s total price, but with white-label event ticketing, you can find more reasonable rates.
This system also works well for event organizers who provide premium services for corporate clients. Create branded merch, posters, promotional materials, and tickets that attendees won’t forget.
The Best White-Label Ticketing Software Solutions
There are several ways to sell white-label tickets and create branded events, including website builders, apps, ticketing software, and cloud platforms. The best option depends on the size of your business and who your main customers are.
1. Evey Events
Evey Events is an app-based solution for events management, white-label ticketing, and event sales. It integrates seamlessly with Shopify stores, letting you manage custom ticketing for multiple events directly within your dashboard. Here are some specifics:
- Comprehensive: Evey Events is a complete event management solution, offering tools for bookings, messaging, ticketing, merch sales, and check-ins.
- Customizable: Add unique branding to every ticket, email, and registration form. Create PDF tickets, QR codes, digital access codes, VIP passes, and other ticket types.
- Adaptable: Choose a monthly plan that fits your ticket volume, saving money and getting great value.
- Affordable: Evey Events uses a flat-rate monthly plan instead of percentage-based processing fees, helping you keep the costs of white-label event ticketing low.
- Integrated with Shopify Payments: If you sell tickets on Shopify, you can enjoy zero payment processing fees with major credit cards, Apple Pay, Google Pay, PayPal, and other popular methods.
- Friendly: The team at Evey Events has an excellent reputation for customer service and support, including setup assistance, ticketing questions, and troubleshooting for events.
This easy-to-use app offers an ideal mix of scalability and simplicity. Event organizers have the tools needed to reach large audiences, but small businesses can also find effective options to keep costs down. Evey Events supports tiered seating, time-limited tickets, and multi-day events, both for in-person and virtual events.
2. Ticketsauce
Ticketsauce goes all-in on branding and event marketing. Not only can you create custom ticket designs with logos and color schemes, but you can also build branded landing pages and an events website to highlight your services.
Its event pages support self-service cancellations, ticket exchanges, upgrades, and refund requests, which is helpful for large-scale event organizers. The company also offers in-person staffing services.
The variety of ticket design, branding, and customization tools that Ticketsauce offers is impressive. That said, you should expect to pay a premium for this kind of full-service ticketing. which kind of defeats the purpose of white-label ticket sales for many venues and event planners.
3. Eventcube
Eventcube is a cloud-based platform for event creation, site design, and ticketing. Where Eventcube shines is in its detailed interfaces for building event pages and tickets. This white-label ticketing software offers outstanding customizability in ticket types, such as recurring subscriptions, personalized VIP packages, and group reservations — even ticket resale options.
This capable software is designed for global organizations that need complete control over the ticketing experience. The detailed controls are good for experienced dev teams, but the steep learning curve can be overly complicated for everyday event businesses.
The company’s package model also requires brands to use Eventcube for more than just ticketing, which can drive up your overhead for events.
4. TicketSpice
When it comes to easy, simple, and fast event customization, TicketSpice consistently ranks high. This software can create white-label ticket designs quickly, and its templates are a breeze for first-time organizers.
Where TicketSpice stands out is its drag-and-drop landing page creation. It doesn’t reinvent the wheel, but intuitive features let small businesses handle marketing in-house and get solid results with custom layouts, logos, and embedded videos.
Plus, businesses get access to marketing analytics and checkout data. This can improve your SEO and paid search campaigns.
TicketSpice’s automation is also a downside. Many users report poor support and a hard-to-understand fee structure. For example, if you run into problems during a weekend event, you’re not likely to speak to human support staff until Monday or Tuesday.
5. Front Gate Tickets
As Ticketmaster’s white-label brand, Front Gate Tickets is one of the most well-known names in the event ticketing space. If you look at high-volume music festivals like Lollapalooza, there’s a good chance Front Gate Tickets is powering them.
One of the biggest perks of this provider is that it connects to Ticketmaster’s extensive client database, allowing private brands to attract massive crowds. There are no redirects to worry about, and the client’s brand is displayed prominently on reservation screens, promotional materials, and tickets.
Ironically, its Ticketmaster connection is also the biggest downside for Front Gate Tickets. Heavy fees can account for a substantial portion of ticket prices, not to mention marketing and website costs. This makes things more expensive for your attendees and your company.
Get User-Friendly White-Label Ticketing for Shopify
Many event businesses choose Shopify as their base of operations online. With user-friendly controls, built-in payment processing, and streamlined website management, Shopify is easy to love.
Evey Events embraces the same approach to white-label ticketing. It integrates smoothly with Shopify apps and event pages. State-of-the-art customization features help with white-label ticketing from beginning to end. Discover how easy and profitable Shopify event apps make white-label ticket sales.
