Event manager? Business owner? Then you know how important it is to maximize every inch of your venue. That’s where standing room only (SRO) tickets come in.
But what are SRO tickets? In this billion-dollar industry, these atypical admit-ones are especially popular for high-demand events, like concerts, sports games, or festivals, where demand often exceeds seating availability. Read on to learn more about how you can offer more tickets while making sure attendees still get the full event experience, just without a guaranteed seat.
What Are SRO Tickets and Why Should You Use Them?
Like any event ticket, standing room only (SRO) tickets grant attendees access to an experience, but unlike regular tickets, they don’t come with a seat. Instead, they offer ticket holders a spot to stand. The flexibility of SRO tickets can be a game-changer when you need to pack the venue without overwhelming the space or compromising the experience.
SRO tickets allow you to sell more passes and drive additional revenue while keeping your venue’s safety and space intact. SRO tickets don’t come with the logistical headaches of seating arrangements, which benefits both event organizers and attendees eager to be part of the action, even if standing is part of the experience.
How Do Standing Room Only Tickets Work?
Standing room only tickets are a smart way to boost your event in more ways than one. Here’s a quick breakdown of how they work:
- Access Without Reserved Seats: SRO tickets give attendees a place to enjoy the experience from a designated standing area, which is typically located at the back or sides of the venue.
- Safe Crowd Control: It’s an excellent way to control crowd size while offering more people the chance to attend. You can regulate the number of people in the venue and make sure they’re safely spread out.
- Budget-Friendly Ticket Options: SRO tickets are often priced lower than standard tickets because they don’t include a seat, but they still provide the same access, making them a great option for budget-conscious event-goers.
5 Major Benefits of SRO Tickets for Event Managers
SRO tickets are not just about filling a venue. For event managers, they offer an easy way to maximize both attendance and efficiency.
1. Bring in Bigger Crowds
SRO tickets provide access to larger crowds you might not otherwise be able to accommodate. Best of all, everyone gets to enjoy the overall event experience no matter ticket type.
2. Offer More Accessible, Inclusive Ticketing
More pricing tiers means broadening your audience base and increasing inclusivity. Plus, combined with a strong strategy for selling tickets online, you ensure accessible, efficient sales regardless of tier.
3. Get Efficient with Space Usage
When you’re working with limited seating in a venue, SRO tickets give you the ability to convert open floor space into standing areas. You’re not restricted by fixed seating arrangements.
4. Design More Creative Layouts
SRO tickets often allow for more dynamic venue designs. Whether you want to create a central focus area or adjust layouts as the event progresses, you’ll have options.
5. Improve Overall Event Energy Flow
Instead of traditional seating layouts, standing areas can perform a strategic function. This can naturally guide foot traffic for smooth transitions between event zones. Integrating SRO tickets with your will call process also makes it easy to pick up tickets upon arrival, cutting wait times for a smoother flow of guests.
Maximize Your Event’s Potential with an SRO Toolkit
SRO tickets are what savvy event managers use to fill events to capacity while keeping safety and satisfaction at the forefront. Now that you know how they work and how they can benefit your events, it’s time to get started.
From custom ticket designs to comprehensive attendee management, Evey Events’ all-in-one platform makes event ticketing easier than ever. Say goodbye to third-party services and hello to a fully integrated solution that boosts sales, enhances customer experience, and simplifies your operations. Start with Evey Events and see how easy event management can be.
