The Complete Guide To Event Ticket Design


Whether you’re a seasoned event planner or organizing your first gathering, event tickets are crucial to success. Well-designed tickets streamline entry, provide essential information, and can even become a cherished keepsake. Investing in thoughtful event ticket design shows you care about the overall attendee experience and can set the stage for an unforgettable experience.

Why Is Event Ticket Design Important?

While it might seem like just a piece of paper, the design of your event ticket carries a surprising amount of influence. Think of your ticket as the first physical touchpoint between your event and attendees. A well-designed ticket instantly sets the stage for the experience to come, generating excitement and anticipation. Conversely, a generic or poorly designed ticket can make your event feel less special, dampening the mood before the event begins.

Beyond aesthetics, ticket design serves a practical purpose as well. It’s essential for clarity, ensuring attendees have all the necessary information at their fingertips. This includes the event name, date, time, location, and seating details, if applicable. A well-organized layout makes this information easily accessible, leading to a smooth check-in process and minimizing potential confusion.

Your event ticket design also represents a valuable branding opportunity. Incorporating your logo, color palette, and overall event aesthetic on the ticket design reinforces your brand identity. This consistent presentation makes your event and business instantly recognizable, helping to lodge them in the attendee’s memory.

Finally, a genuinely well-designed ticket holds the potential to become a cherished souvenir. Attendees are more likely to hold on to a beautifully crafted ticket, extending the positive impact of your event far beyond the event date. That ticket becomes a physical reminder of a great experience, again keeping your brand present with consumers.

How Do You Set Up Event Tickets?

Event ticket design

Setting up event tickets is a fun and creative process, but a ticket design template or platform can help. When considering event ticket design and sales, choose a platform based on offerings and capabilities. A  ticketing platform like Evey Events can streamline the entire process. 

Evey Events is a standalone app created to integrate seamlessly with your Shopify store. You can create an event listing, customize different ticket types (think General Admission, VIP, Early Bird), and set your prices. Evey Events provides clear dashboards to manage sales and track your event’s progress.

The platform also allows you to categorize your tickets. Do you want tiered pricing options or special access passes? You can also take advantage of Evey Events’ customization features and add event information, incorporate your branding, and include essential details like refund policies or age restrictions. 

What Should Go On an Event Ticket?

While aesthetics matter to event ticket design, you cannot forget the functional purpose of the ticket, which is to inform. Every design should include three elements:

  • Essential Information: The necessary information on a ticket includes the event name, date, time, price, and (if applicable) seat information.
  • Additional Important Details: Other details that are useful but not crucial include terms and conditions, refund policy, age restrictions, and contact information.
  • Security Features: To guard against counterfeiting, you can use security features like barcodes or QR codes. Depending on the event, you can include watermarks, which is likely unnecessary for most events.

Ticket design also includes embellishments and ornamental details, which aren’t essential. The above list represents some of the most important ticket details for event organization and data collection.

What Is the Standard Size for an Event Ticket?

picking the right size in an important part of ticket design

The most common size for event tickets is approximately 2 inches x 5.5 inches, but it can vary based on whether there is a stub. That said, the “right” ticket size for your event ticket design depends on the information it must contain. A ticket should be large enough to fit all relevant details while remaining convenient enough to fit in a pocket or wallet. Some event tickets, such as those including ads or designed as keepsakes, can be as large as 3.5 inches x 8.5 inches.

How Do You Decorate a Ticket?

Ticket design isn’t only about providing essential information; it’s also about elevating the design and creating something attractive and memorable. From embellishments to branding, an excellent design creates intrigue about the event and produces a collectible appeal.

Embellishments can give your event tickets a touch of luxury and pizazz. Foil accents provide a bit of shine, embossings offer a tactile effect, and a quality paper stock can enhance the perceived value of the ticket.

An event ticket design can produce more than a single-use item. It can incorporate perforations to allow attendees to take a keepsake home, and it can have a scratch-off area for a deal, prize, or special message.

Branding must always be part of the design. You want to include your company’s logo, color scheme, and event-specific graphics. If you have event sponsors, consider including their logos. That said, don’t get carried away with branding; always maintain a clean, legible, and balanced aesthetic. 

How Do You Make a Ticket Unique?

QR codes are another aspect of ticket design

To make your event tickets unique, think outside the box. Try something that disrupts expectations. For example, don’t print rectangular tickets; instead, use some other shape, like a square or circle. You can also use other materials rather than paper stock, like acrylic, wood, or plantable materials embedded with seeds.

You can also harness the power of technology. RFID chips can streamline access control and offer great potential for data collection and personalized experiences. QR codes can link to exclusive content, event-related videos, or discounts.

If you want to raise the curiosity bar, consider selling limited edition tickets that feature a unique event ticket design. The designs can come from independent artists, offering your event tickets a unique, hand-crafted element.

Whenever possible, include personalization. People love to be recognized. To enhance exclusivity and value, include attendee names, customized messages, or limited-edition numbers.

How Can Evey Events Help With Event Ticket Design?

While crafting a compelling event ticket design can seem daunting, Evey Events can help. Our platform offers a user-friendly interface with customizable templates and design tools, allowing you to create eye-catching event tickets that perfectly capture your event’s essence. Sign up for a 14-day free trial to learn more.

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