This blog examines popular ways to sell tickets online and explains how to choose the right platform based on pricing, features, integrations, and event needs.
Key Takeaways
- The best ticketing platform should be easy to use, mobile-friendly, affordable, and compatible with your marketing tools.
- Different platforms work better for different events, depending on customization needs, fees, and sales goals.
- Evey Events is a strong option for Shopify merchants who want to sell tickets directly through their existing store.
Selling tickets online has become popular with event organizers looking to reach a wider audience, improve processes, and maximize sales. With various platforms available, choosing the right ticketing option can be overwhelming. This guide will provide ways to sell tickets, highlight key features, and help you choose an affordable platform for your event.
Best Way To Sell Tickets Online
While there are many ways to sell tickets online, here are some of the best and cheapest ways using integrated apps for event organizers to sell their tickets.
1. Eventbrite
Eventbrite is one of the most popular ticketing platforms, known for its user-friendliness and extensive features. It allows event organizers to create, promote, and manage events of all sizes. With Eventbrite, you can easily customize your event page, use promotional codes to boost sales, and offer different ticket types.
Eventbrite can be helpful for public events that need more visibility because many people already recognize the platform. However, organizers should still compare fees and branding options before deciding if it is the best fit.
2. Ticket Tailor
Ticket Tailor is one of the cheapest ways to sell tickets online. Unlike many competitors, Ticket Tailor focuses on simple, affordable pricing. It can be a good choice for organizers who want to avoid complicated fee structures while still using a dedicated ticketing tool.
Ticket Tailor also offers useful event management features, so it may work well for organizers who want a practical ticketing setup without paying for features they do not need.
3. Evey Events
Evey Events is a standalone event app that integrates with Shopify, making it an excellent choice for those already using Shopify for their online store. You can sell tickets directly through your website, keeping the buying experience connected to your existing store instead of sending customers to a separate platform.
This can be especially helpful for businesses that already have traffic coming to their Shopify store. Evey lets you manage event tickets alongside your products, promotions, and customer orders.
4. Brown Paper Tickets
Brown Paper Tickets offers a straightforward, low-cost ticketing solution and is known for its transparent pricing. They only charge a small fee per ticket sold, making it one of the more affordable options.
This platform may be a good fit for smaller events, local gatherings, community events, or organizers who want a simple way to sell tickets online without a complicated setup process.
5. TicketSpice
TicketSpice provides a highly customizable platform with a focus on user experience. It allows event organizers to create branded event pages, different ticket types, and flexible payment options. TicketSpice charges a flat fee per ticket, which can be significantly cheaper than percent-based fees.
This can be useful for higher-priced events where percentage-based fees may take more out of each sale. TicketSpice may also appeal to organizers who want more control over how the event page looks and functions.
6. TIX
TIX offers a range of solutions tailored to different types of events, from small to large. TIX is user-friendly and offers many reporting tools and multiple payment options. TIX charges a competitive fee per ticket, making it a cost-effective choice for some event organizers.
For events that need more reporting and ticket management tools, TIX can provide a good balance between functionality and ease of use.
7. Universe
Universe is a comprehensive platform that offers tools to help organize, promote, and sell tickets. It integrates with various marketing and social media platforms, allowing for seamless promotion and increased ticket sales.
This option can be helpful for organizers who want to combine ticket sales with promotion tools. It may work well for social events, entertainment events, and organizers who rely heavily on digital marketing.
8. PayPal Events
For those who are looking for a simple way to sell tickets online, PayPal can be a good option for collecting payments. While it does not have the same extensive event management features as a dedicated ticketing platform, its integration with the PayPal payment system makes it easy to set up.
This may be best for very simple events where the main priority is accepting payments rather than managing ticket types, attendee check-in, or detailed reporting.
9. TicketLeap
TicketLeap combines simplicity with powerful tools, making it a popular choice among planners. It offers customizable event pages, integration, and mobile ticketing options. TicketLeap charges a fee per ticket, ensuring you get good value for your money.
This platform can be a practical option for organizers who want a clean event page, mobile-friendly ticketing, and a straightforward sales process.
10. Online Store Ticketing Options
For businesses that already sell online, using an online store to sell event tickets can be one of the best ways to keep everything in one place. Instead of managing ticket sales on a separate website, you can sell tickets directly through your existing store.
This option is especially useful for Shopify merchants, brands with an existing customer base, or businesses that want to sell tickets alongside products, memberships, classes, or event-related merchandise.
Key Features To Look for in a Ticketing Platform
When you are ready to choose a ticketing platform, consider the following features:
- User-friendliness: The platform should be easy to navigate for both organizers and attendees. A simple setup and checkout process can help buyers complete their purchases without confusion.
- Customization: Look for the ability to customize the event page and tickets so they match your brand, event type, and customer expectations.
- Pricing: Transparent and affordable pricing without hidden fees is important. Compare platform fees, payment processing fees, and any monthly costs before choosing.
- Integration: Seamless integration with other tools, such as email marketing, social media, analytics, and ecommerce platforms can make event promotion easier.
- Customer support: Reliable support can help with setup questions, payment issues, ticket delivery, or last-minute event needs.
- Mobile-friendliness: Ensure that the platform works well on mobile devices. Many attendees will find your event, review details, and buy tickets from their phones.
How To Sell Tickets Online While Maximizing Sales
Now that you’ve chosen the correct platform for your needs, here are additional helpful tips to increase your online ticket sales.
Use an effective marketing strategy
Use social media, email marketing, and influencers to promote your event. Start promotion early so potential attendees have enough time to learn about the event and make plans.
Leverage early bird discounts
Offer discounted rates for early purchasers to boost initial sales. This can help create urgency and encourage buyers to act sooner.
Provide group discounts
Encourage group purchases by offering discounts for bulk ticket purchases. This can work well for events where people are likely to attend with friends, coworkers, or family members.
Optimize for SEO
Optimize your event page with relevant keywords to attract organic traffic. Include the event name, location, date, and important details people may search for.
Engage with attendees
Use social media to interact with potential attendees and keep people engaged with your event. Answer questions, share updates, and post reminders as the event gets closer.
Make the checkout process simple
A confusing checkout process can lead to lost sales. Keep the buying steps clear, make sure the page works on mobile, and provide important event details before checkout.
Why Choose Evey Events To Sell Tickets Online?
Among the multiple options for selling tickets online, Evey stands out for its Shopify integration. Evey Events leverages many features of Shopify and allows organizers to manage ticket sales directly from their existing store. This setup helps keep branding consistent while making event management easier for Shopify merchants.
For businesses already using Shopify, Evey can reduce the need for a separate ticketing system. Customers can buy tickets from a familiar website, while organizers can manage sales through a platform they already use.
The Best Way To Sell Tickets Online Is by Choosing the Right Tool
Selling tickets online can enhance the reach of your event. Carefully choosing the right platform based on your needs can help. Remember to use marketing strategies, offer discounts, and engage with your audience to boost ticket sales.
The right platform depends on your event size, budget, website setup, and how much control you want over the customer experience. If you already use Shopify, Evey Events can be a strong option for selling tickets directly through your own online store.
Contact us today and we will help you find the best way to sell tickets online and contribute to your success.
