Shopify store: Sell merchandise & tickets for events


For businesses of all sizes, the Shopify platform gives you the power to not only sell tickets to your event, but also sell accompanying merchandise. In this blog post, we will discuss how you can use Shopify + Evey to sell event tickets and merchandise in an easy, integrated process.

A Better Way

You’re selling event tickets. You’re selling event or brand merchandise. Do you want to streamline this experience and avoid dealing with multiple platforms, shopping carts, logins, payment methods, and different links for attendees to remember and manage? You don’t need to shuffle back and forth between Shopify for merchandise and another ticketing platform, like Eventbrite, for your tickets. That’s where Evey comes in. We are here to help unify the process and shopping experience for your attendees while also providing the opportunity to upsell at checkout. It’s a win-win!

Shopify + Evey

Setting up your shop to sell merchandise and tickets is easy, and we will walk you through the process, step-by-step.

When you set up your Shopify store, you will have the option to add your merchandise through the product section on your Shopify store. If you’d like a detailed walkthrough of how to add or update products on your Shopify store, check out this Shopify help page:

Now that you have merchandise items listed as products, it’s time to add your events to your store. Events will be listed as products on your store as well. When you use Evey, we automagically create products that sync with Evey to help you manage your event. This means that event products can appear side-by-side with your merchandise. You can also set collections for your products, merchandise, and events to create uniquely tailored experiences for your product collections. Learn more about product collections for your shop here:

For more info on how to add events to your shop using Evey in step-by-step detail, visit our support page:

Checkout: Simplified

Now that your merchandise and events are on your Shopify store, your attendees will be able to add merchandise products and event tickets to a single checkout cart! Here, you’re able to capitalize on the excitement and engagement of your attendees who can’t wait for your event by offering the merchandise they’ll love all in one place.

And it doesn’t end there. Checkout these incredible apps that enable you to upsell event tickets at checkout with simple-to-add merchandise product suggestions:

1. Checkout Promotions & Upsells

2. One Click Upsell ‑ Zipify OCU

A One-Stop Shop

Shopify empowers your customers with the ability to buy merchandise and tickets directly from your store, and provides you with the perfect platform to manage everything from one place. This makes it easy to keep track of valuable sales information and customer data. Shopify is easy to set up and gives you access to the apps you need like Evey Events to streamline the ticketing process.

Try out Evey Events today!

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Set up, launch and start selling tickets from Evey within minutes.

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