So many people are clamoring for attention in the digital age that it is challenging to stand out. That’s why you need unique promotion and marketing ideas for your arts and crafts events. Review these five excellent tips for your next function.
5 Ideas for Promotion and Marketing of Arts and Crafts Events
These suggestions can help you gain more attendees.
1. Send Handwritten Invitations for Art Event Promotion
Studies show that handwritten messages are more memorable than text on a screen, especially when you include a personalized message. You likely won’t be able to use this approach for everyone you want to invite, so only try it with 10-25 individuals who are likely to become your best customers. Schedule it early in your art event promotion timeline to be sure you get it done on time.
2. Share Photos and Videos of Previous Events
Clips and highlights from past events can also drum up excitement. You could hire a professional editor, but many free and paid videography tools allow you to create an engaging sizzle reel. Toss in a few testimonials from past attendees to show how much fun they had and their anticipation for the next one.
3. Send a Gift or Mystery Boxes
If you’ve got a key lead, loyal customer, or major influencer you want to reach, you might send some swag their way to entice them. A mystery box with an intriguing item that relates to the event’s theme is another way to pique their curiosity. When using Shopify for event management, you can analyze past performance to figure out which people to send these items to.
4. Send a Personalized Invitation With Video or Audio
Targeted messaging should be a part of any email or digital marketing campaign. Give your audience an extra reason to click by personalizing the message with some detail that would be interesting to them. Then, provide a link to your ticketing system to make it easy for them to sign up.
To be even more engaging, include a video or audio message directly to the recipient. The extra effort may be the deciding factor in whether they attend.
5. Offer Segmented Bonuses
If you’re charging an entry fee, give discounts to people who have attended past events. You can also offer group specials to those purchasing multiple tickets. Consider early discounts for the first ones who register, whether within a certain timeframe or for a specific number of attendees. If you’re not charging a fee, you could provide gifts or coupons on merchandise instead.
Streamline Implementing Your Promotion and Marketing Ideas for Arts and Crafts Events
The possibilities are endless when you’re trying to come up with promotion and marketing ideas for arts and crafts events. Use the ones you’ve learned here and come up with some of your own. Just be sure not to overlook other key details of event and ticketing management to make sure your engagement runs smoothly.
Want to make your arts and crafts event a success? With Evey Events, you can manage ticketing, promotions, and customer engagement—all within Shopify. Our app can help you streamline lead generation, audience targeting, and social media management for your next creative function.
