Selling tickets for a small concert or similar event online and using the right tools and strategies can be an excellent way to connect with a wider audience and boost ticket sales. Here are some useful tips to help you understand how to sell gig tickets efficiently and expand your reach.
Research Ticket Price
When planning to sell gig tickets, it’s important to compare prices of what others are listing theirs for and create a competitive but fair price for your tickets. Determine different pricing tiers for your tickets, such as general admission, VIP tickets, and early bird options. Consider other variable ticket pricing like event popularity, venue location, and day of the week to determine the price.
Consider Evey Events for Your Ticketing Platform
Selling gig tickets online is rapidly growing, especially due to the rising popularity of mobile applications that make things like buying tickets easier. With a platform like Evey Events, you can sell tickets with specific, customizable options to satisfy your needs.
Optimize Your Event Listing
Once you’ve installed Evey, and your account is set up, fill in your event details, including the description of the event, images, and venue information. Then set up different ticket categories and prices, as well as any discounts or promo codes attendees might need. Create a unique title to help attract the audience to your event, and have your event align with your target audience’s interests.
Promote Your Event
The steps you have taken to get to this point have been great; now it’s time for people to see the work you’ve put in. Create engaging content, stories, and ads to help reach your audience. Collaborate with local influencers and invite vendors to the event to help excite the attendees. Consider sending out emails to your subscribers to update them on the event to reach a broader audience, share your event on local event listings, and through word-of-mouth to maximize exposure.
Engage Attendees With a Positive Purchasing Experience
Regularly check Evey Events for sales updates. This platform offers everything you need to sell gig tickets online, including payment processes, shipping tools, marketing features, inventory management, and analytics that help you monitor your progress. Send reminders and updates to your attendees to keep them informed about the event coming up.
Tips and Tricks on Managing Ticket Sales
There are tons of ways to ensure a smooth ride for you and your attendees. Tips on managing ticket sales are:
- Encourage Early Sales: Offer early bird discounts to ticket buyers to spark their interest and encourage them to buy right away.
- Clear communication: Communicate your refund and cancellation policies to ensure it’s transparent with the attendees.
- Promo Codes and Discounts: Offer group discounts or promo codes. They will help encourage friends, family, or organizations to buy tickets.
- Feedback: Always allow attendees to give you feedback based on their purchasing experience and the event. This will help you improve future events.
- Legal Disclaimers: Follow the legal regulations regarding ticket sales, event hosting, and privacy to avoid any issues.
What to Avoid When Selling Tickets Online
We’ve established that selling tickets online is a great way to reach a wide audience and boost visibility, but there are several common mistakes people make that cause a roadblock to their success. Here are a few examples of mistakes that you should avoid making.
Making Your Tickets Overpriced
Selling your tickets too high can be a crucial mistake and the reason your events aren’t getting the recognition you were hoping for. Overpricing your tickets generally will turn ticket buyers away, so it’s always better to set your tickets at a fair price and increase as demand for your event goes up.
Poor Marketing Strategy
One of the biggest mistakes is not marketing your event correctly, or at all. Poor marketing efforts can impact your ability to sell tickets and your event’s success. A well-rounded marketing strategy consists of:
- Social Media
- Email Marketing
- Influencer Partnerships
- Content Marketing
- Vendors and Sponsors
- Paid Advertising
- Event Listings
- Feedback
Complicated Payment Process
If the payment process is too complicated for potential buyers, they will likely change their minds about the purchase. Check that your process is simple and mobile-friendly.
Overselling Your Event
Selling more tickets than your event can handle can seriously impact the attendees’ experience as well as your reputation as an event organizer. Overcrowding leads to difficulty moving around, finding seating, and enjoying the event, which leads to dissatisfaction and frustration. Overcrowding can also affect crowd safety, which can result in injury. Attendees leaving major negative reviews can damage your reputation and potentially ruin your relationship with the venue as well.
To avoid overselling, track your sales online, set capacity limits, and communicate with the venue. These measures will help create a safer and more enjoyable event.
Not Offering Multiple Payment Options
Only offering one payment option can be a turn-off for potential buyers. Be sure to include multiple payment options, including credit cards, Apple Pay, PayPal, and other popular options.
Now You Know How To Sell Gig Tickets
As an event organizer and ticket seller, it is crucial to use strategic planning and tools. By selecting a suitable platform like Evey Events, setting up your event will be a seamless and effective process. By following this guide and implementing these helpful tips you can successfully manage your event in a customizable way.
Need further information on how to sell gig tickets? Contact us here to make your next event one your guests will never forget.
