Want to bring in new customers and create a memorable dining experience? Learning how to host a wine-tasting event at a restaurant can elevate your brand, boost revenue, and establish your business as a go-to spot for wine lovers. A successful tasting involves more than picking a few classy drinks. The event should entertain, educate, and enlighten your guests. Learn how to host a wine-tasting event that pleases your target audience and makes them eager to return and fill up your eatery.
Top Ideas for Hosting a Wine-Tasting Event at a Restaurant
These wine-tasting ideas for restaurants can ensure you have a great event.
Set the Date and Theme
Pick a date for your event. A well-planned tasting generally takes six to eight weeks. Also, choose an event theme that matches your target clientele.
Naturally, the type of restaurant should influence your theme. (For example, what you would choose for a pub event may differ considerably from a fine-dining event.) Let the season of the year guide the theme as well to keep guests in the right mood.
Work With Skilled Talent for Better Wine-Tasting Ideas for Your Restaurant
You don’t necessarily require a sommelier for your tasting, but hiring one may be appropriate if you want to add to the classiness of the occasion. These experts can explain in detail what makes a wine special, how to enjoy it, and what went into creating each bottle. However, if you or an associate is a wine enthusiast and is willing to learn the necessary details, one of you could do it.
Select Your Wines and Hors d’Oeuvres
The best tastings have 8-10 different wine selections. While preparing your budget, remember that a 750 mL bottle has enough for 12 guests in a tasting.
About two-thirds of the list should be red, with only a few white wines. Traditionally, the evening begins with sparkling wine to welcome the guests, cleansing their palates and putting them in a joyful mood.
The night’s journey should typically steer guests toward whites and light-bodied wines before reds and full-bodied ones. Also, put dry before sweet and younger wines before older wines.
The hors d’oeuvres should complement the wine selection and overall theme. Consider the region the wine came from when deciding on these finger foods.
Choose Your Decor and Tasting Accoutrement
The theme and wine regions help you choose your decor and table settings. If you’re picking wines from different countries, add a few items or pictures that are reminiscent of each spot.
Secure enough glassware, providing two glasses for each guest. Set up tasting stations that allow participants to try two different wines at a time for comparison. Have pouring buckets for unfinished samples, so guests can drink responsibly while enjoying each offering.
Promote the Event and Offer Wine-Tasting Tickets Online
Handle invitations and wine-tasting tickets with a platform that simplifies matters. Shopify streamlines the process because you can list tickets as products for sale. Manage ticket sales, track attendance, and send automated notifications with an event app.
If you have related merchandise, add those to your store to drive additional revenue. You can also use built-in marketing tools to promote your tasting and partner with other businesses or influencers to expand your reach.
Evey Events Has Tools That Help You Host a Wine-Tasting Event at a Restaurant
You must juggle various decisions to host a winning wine tasting, so your ticketing and promotion shouldn’t be a headache. Fortunately, Evey Events helps you create a professional and seamless experience for you and your guests within your Shopify ecosystem.
Contact us to learn more about how to host a wine-tasting event at a restaurant using our world-class app!
