Event promotion is crucial when wanting to boost visibility and gain the most exposure. By creating an event promotional timeline, you can effectively engage your audience, generate excitement, and increase ticket sales. In this step-by-step guide, we will discuss the importance of promotion and how your event can be a success with Evey Events.
6-12 Months Before the Event
Start by setting clear objectives for your event. Determine what exactly it’s you want to achieve, whether is for brand awareness, fundraising, or something else. At this stage, ensure that you know your target audience, event budget, and theme and use them for your promotional strategies.
3-6 Months Before the Event
It’s time to get organized and develop a proper marketing plan by outlining your promotional methods, channels, and timeline. This includes creating a marketing strategy and focusing on these key tasks:
- Post on social media platforms
- Creating event branding (logos, color scheme, hashtags)
- Gather guest speakers, vendors, and influencers
- Create an email campaign to current subscribers
- Create a landing page
- Announce the event
2-3 Months Before the Event
Start engaging with potential attendees with content marketing. Create blogs, videos, and other related content and post regularly on social media to engage with your audience and keep them interested. Launch targeted apps on Google, Instagram, LinkedIn, and Facebook. You could also consider other advertising options such as radio ads, print ads, and billboards.
1 Month Before the Event
It’s the final countdown to your event and the time to focus on your promotional campaign. Let your audience know that it’s the time to register is running out. Confirm the details with speakers and vendors and finish all logistics before the event.
1 Week Before the Event
As the event is right around the corner, it’s important to keep producing content and reminding viewers not to miss out on this memorable event. Double-check that you’re prepared, the venue is ready and the attendees have their tickets. Have a final meeting with your team to ensure everything is in order.
Offer last-minute promotions and discounts to get potential customers more responsive to your event, and increase your social media presence to maintain momentum with your audience.
Day of the Event
The day is finally here. Make sure to arrive at the venue early, get everything set up, and hold one last meeting with your team to ensure everything runs smoothly. Post photos and videos on social media to engage those who weren’t able to make it to your event.
Post-event Feedback and Emails
Congratulations, you made it through; but before you relax, create a thank you email to all attendees, speakers, and sponsors. Collect feedback to review performance metrics such as attendance, engagement, and ROI, to determine what you need to improve on.
Why Promotion is Important for an Event
Event promotion is crucial because it helps create awareness for your target audience. Here are some reasons why you should promote your event:
Increases awareness
This is the one of biggest reasons why you need to promote your event. This ensures that people know that an event is taking place, and it helps to reach a broader audience, which increases the number of attendees.
Creates Interest and Excitement
Social media is the platform where people get excited about what they see. Utilize this tool to build anticipation around your event, by sharing content, behind-the-scenes videos, and regular updates. By doing this you can create high engagement for your event.
Increases Ticket Sales and Registrations
Another primary goal is to make money and drive ticket sales. It’s essential to highlight the benefits of attending and create urgency with your potential customers.
Attracts Your Target Audience
As you should already have an idea of what your target audience is, posting on social media allows you to use targeted promotional efforts to ensure that the demographic you want to attend the event becomes aware of it.
Expands Your Network
No matter what your event might be, you’re bound to meet like-minded individuals. Events are great because you’re bringing people together face-to-face, which has the potential to convert leads into sales right then. Could also potentially connect with others who might want to take your events to the next level.
Creates Word Of Mouth Marketing
Promotion gets people excited about your event, which means they’re more likely to talk to their friends, family, and colleagues about it. According to Nielsen, 92% of consumers trust the recommendation from friends and family over all other forms of marketing.
Post-event Engagement
Promotions don’t just end when the event starts. Remember to post highlights, photos, and videos to keep the momentum going. This will help build a community that will be excited to attend your future events.
When Creating an Event Promotion Timeline, Use Evey Events
Creating an effective event promotional timeline takes time and careful planning to engage your audience and boost ticket sales. A timeline creates order, which will allow you to be more organized and check off as you go while keeping you motivated and focused.
One of the best ways to be successful in your event planning is teaming up with the Evey Events app. This platform will allow you to create and customize your event registration, promotional strategies, and post-event thank you emails. Still need help when it comes to creating an event promotion timeline? Contact us today and we’ll transform your timeline into the event of your dreams.
