Shopify isn’t just for physical products. If you have knowledge worth sharing, you already have the foundation for a course business.
Key Takeaways
- You can sell courses on Shopify by setting up a product listing, choosing the right delivery app, and configuring your checkout for digital content.
- Pricing your course well means factoring in your industry, your audience’s expectations, and the depth of what you’re teaching.
- Coaching sessions can also be sold through Shopify using product listings, scheduling tools, and a clear booking process.
- Managing registrations and communicating with attendees is easier when your course and event tools live inside the same platform.
If you have ever asked yourself if you can sell courses on Shopify, the short answer is yes, you can! While Shopify built its reputation on physical products, its flexibility makes it a solid home for digital content too. You can sell, market, and manage your courses right from your existing store without stitching together a bunch of separate tools. This guide walks you through exactly how to do it.
How Do You Sell a Course on Shopify?
Selling a course on Shopify starts by creating a store that can handle digital products and a delivery tool that gets your content to the right people. Here’s how to build that out step by step.
1. Set up your Shopify store
If you don’t already have a Shopify store, you’ll start by creating an account and choosing a plan. From there, pick a theme that fits your brand, customize how your store looks, and configure your payment settings so you’re ready to take orders.
You don’t need to create anything fancy here. A clean, professional layout with clear navigation goes a long way toward building trust with potential students before they ever click “buy.”
One thing worth doing before you forget is to turn off physical shipping on any course product listings. Since courses are digital, you don’t want Shopify calculating shipping costs at checkout. You can do this by unchecking the “This is a physical product” option when you create your product.
2. Choose a Course Delivery App
Shopify isn’t built to host video or gated content on its own, so you’ll want a third-party app to handle delivery. The Shopify App Store has several options designed specifically for digital products and online learning.
When you’re using Shopify for online courses, choosing the right app depends on the type of course you want to sell. If you’re offering a self-paced course, look for an app that supports lesson modules, gated access, and a simple way to deliver video content after purchase.
If your course is more like a workshop, webinar, or in-person training event, an event app like Evey Events may be a better fit. Evey helps you sell tickets through Shopify, so customers can reserve a spot for your scheduled course the same way they would purchase any other product. This works especially well for courses that happen at a set time, have limited seats, or offer different registration levels.
3. Upload Your Course Content
Once you’ve installed your delivery app, you can start building out your course materials. This typically includes:
- Video lessons
- Written guides
- Assessments
- Worksheets
- Quizzes
Most apps give you a structured way to organize this content into modules or sessions so the learning experience flows logically for your students.
Before uploading, think about how your content is organized. A course that jumps around or lacks a clear sequence is frustrating for learners. Map out your modules first, then upload them in order. Adding short descriptions to each lesson also helps students understand what’s coming and keeps them engaged throughout.
4. Set up Your Product Pages
Your product page is your sales pitch. Head to your Shopify admin and create a new product listing for each course you want to sell. Every page should clearly explain what the course covers, who it’s for, and what students will walk away knowing. Think of it like a landing page inside your store.
Strong product pages for courses typically include:
- A clear, benefit-focused title
- A description that speaks directly to the problem the course solves
- A breakdown of what’s included (number of lessons, formats, extras)
- Any prerequisites or experience level requirements
- A sample lesson or preview to help visitors decide
Testimonials from past students are also powerful here. If you’ve already taught this content in any format, even informally, pull a few quotes and put them front and center.
5. Market Your Shopify Course
Getting your course in front of the right people takes more than publishing a product page. If you want to sell courses on Shopify successfully, use a layered marketing approach. Email marketing is one of the most effective channels for course sales because you’re reaching people who already know you and have opted in to hear from you.
Social media is useful for building awareness and showing your expertise over time. SEO helps people who are actively searching for what you teach find your store organically. It also helps to build a pre-launch list before your course goes live. Even a simple landing page with an email sign-up can give you a warm audience ready to buy on day one instead of starting from zero.
6. Set Course Pricing
Pricing your course is about understanding what your audience expects to pay and what your content is actually worth. First, look at what similar courses in your industry are selling for. If comparable content is priced between $100 and $300, pricing yours at $19 might actually hurt your credibility rather than attract more buyers. People often associate price with quality, especially for education.
Next, think about the depth and length of what you’re offering. A short intro course and a comprehensive multi-week program shouldn’t carry the same price tag. You can also offer tiered pricing by creating multiple product variants for different access levels, such as a basic version and a premium version that includes live Q&A sessions or one-on-one time.
Finally, factor in your marketing costs. If you plan to run paid ads to drive traffic, you need enough margin in your price to make that investment worthwhile. Shopify’s guide on how to create an online course also covers price-sensitivity considerations that are worth reviewing before you set your final number.
Can You Sell Coaching on Shopify?
You can sell coaching services on Shopify, just like you’d sell courses. Shopify’s versatility allows you to offer multiple products and services, including coaching sessions. Whether you’re offering one-on-one sessions, group coaching calls, or ongoing mentorship packages, you can set it all up within your existing store using product listings and scheduling tools.
Create a Coaching Product Listing
To start selling coaching on Shopify, create a new product for each coaching offer in your Shopify admin. Be specific in your description. Tell potential clients what each session covers, how long it runs, and what format it takes (video call, phone, in-person). Vague descriptions like “coaching call” don’t give people enough confidence to buy.
This is also the right place to incorporate social proof. Testimonials from past clients, short case study summaries, or even a brief video from you explaining your approach can go a long way toward building the trust that coaching relationships require.
Set Pricing and Availability
Decide how you want to price your Shopify services before you publish anything. Common options include per-session rates, bundles of multiple sessions at a slight discount, and monthly retainer packages for ongoing access. Each structure has different implications for your cash flow and client commitment, so choose based on what works for your business model.
Use Shopify’s variants feature if you want to offer different session lengths or package tiers from the same product page. That way, a client can choose a 30-minute intro call or a 90-minute deep-dive session without you needing separate listings for each.
Promote Your Services
Shopify’s built-in tools support several ways to get your coaching in front of the right audience. Social media integration lets you connect your store to platforms where your ideal clients spend time. You can also use Shopify Email to send targeted campaigns to your existing subscriber list, which is often one of the best ways to sell coaching on Shopify.
Manage Client Sessions
After someone buys a coaching session, they need to know their booking is confirmed, when the session will happen, and what to expect before they show up.
Evey Events can help you manage coaching sessions through your Shopify store. After someone books, you can collect the details you need through checkout and use automated emails to confirm the session or send reminders. If your coaching happens in person, QR code check-in can also make the arrival process feel more organized and professional.
Let Evey Events Help You Sell Amazing Courses on Shopify
Now that you’re ready to sell courses on Shopify, the next step is choosing tools that match the way you teach. Shopify gives you a flexible way to sell digital learning products, coaching packages, and scheduled experiences from one store. When your business depends on smooth registration, clear communication, and a professional experience from checkout to course day, Evey Events can help keep everything organized inside Shopify.
You can start for free today to see how a Shopify events app like Evey can support your next class, course, or coaching offer.
